I help e-commerce brands build custom-tailored dashboards.

With my extensive knowledge of data and e-commerce, I can help you unlock valuable insights and make the most out of your data.

Custom dashboards

Looking for custom-tailored dashboards to unlock valuable insights for your agency or DTC brand? I specialize in designing dynamic, data-driven dashboards that provide clear, actionable insights, empowering your team to make better informed decisions.

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Data consultancy

Need expert guidance on a data engineering project? With extensive experience as a Data Engineer, I can assist with everything from data architecture to pipeline optimization, ensuring your project is completed efficiently and effectively.

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I've worked before for
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About me

My journey in e-commerce began at 15, selling products on marketplaces like Marktplaats and eventually launching my own business. This hands-on experience evolved into a specialization in online marketing, where I worked as a freelancer and in the marketing department of a prominent Dutch scale-up.

Driven by a passion for data, I transitioned into data engineering, honing my skills over several years at a diverse range of companies, from innovative startups to large corporates. Today, I bring this expertise to e-commerce businesses through my independent services.

I specialize in e-commerce analytics and developing robust dashboards driven by data platforms that help businesses make smarter, data-driven decisions.

Custom dashboards


With my expertise in e-commerce, data platforms, and dashboard design, I provide tailored solutions that go beyond generic software, ensuring your business makes the most of its data. Whether you’re looking to improve operational efficiency, gain deeper insights, or drive more targeted marketing, I’ll work closely with you to create a custom solution that meets your specific needs.

How I work

To begin the process, I first schedule a call to gather requirements and understand the questions or challenges at hand. Afterward, I design a blueprint for the dashboard, which includes a data model filled with sample data and a dashboard layout. Once everything is agreed upon and there is a go, we move to phase 2.

Need help finding use cases? I can assist with that too. Working with various e-commerce brands has taught me how to effectively use data to benefit your brand.

After gathering all the requirements, understanding the needs, and creating the blueprint, I begin building. First, I gather additional data if necessary, then model the data according to the designed data model. Finally, we build the dashboard.

A commonly used tech stack includes Airbyte, dbt, Google BigQuery, and Looker.

After the building phase, I present the first version of the dashboard. Based on the feedback received, I refine and improve it, ensuring it is ready for use. We provide hands-on tips to help integrate the dashboard into your workflow.

Additionally, I schedule a bi-monthly call to stay in touch and continue refining the dashboard. Most valuable feedback tends to come after it has been in use.

Free dashboard blueprint

Maybe you already got some ideas on where to go with your data but just don't have the knowledge or time to develop something out of it. Or maybe you just want to investigate how data can be of use for you. If so, then request a blueprint! Within this blueprint I will

Gather your needs in a call
Design a datamodel and generate sample data
Develop a dashboard blueprint

Data consultancy

As an independent data consultant, I’m guiding you in making the right decisions and transforming your data into actionable insights.

Whether you’re just getting started with setting up a data platform or have an experienced team in need of extra expertise, I can support you at every stage of the process. With several years of experience building data platforms and dashboards for both large corporations and fresh start-ups, I know exactly how to make your project a success.

Throughout my career, I’ve tackled projects across the entire stack: from gathering requirements and building robust data pipelines to designing and developing data models, and finally creating customized dashboards.

With my deep experience in data platforms, strategy, and analytics, I can guide you through any data challenge and find the right solutions for your business.

Get in touch

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Always working with proven and best in class techniques
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